Since 2015, every August Yerevan Municipality tourism division has held “Yerevan TARAZfest” festival during which leading designers of Armenia present their works with the traditional elements of Armenian national garments. The event makes it possible to return to our roots and at the same time to present the national traditions in a new way. From year to year the festival expands its geography. For example, in 2016 the festival was held in Stepanakert, in 2018 the head of tourism unit of Villena (Spain) Municipality arrived in Yerevan to participate in the fest.
The embassies accredited in the Republic of Armenia and the cultural centers of national minorities traditionally join the event. The Embassy of Kazakhstan, the Embassy of Israel, the Embassy of India in Armenia, the Russian center of science and culture in Yerevan, the union of Germans “Teutonia” NGO, “Polonia” union of Poles of Armenia, the Federation of Ukrainians of Armenia and other organizations take part in the festival.
The festival consists of 2 parts: exhibition-fair and fashion show of Armenian designers.
National costumes (Taraz), ornaments and other special samples made by the designers are presented by “Teryan” cultural center, “Taraz and art” photolab, talented masters of embroidery, a number of fashion houses, organizations and Yerevan History Museum in their fantastic collections of Armenian Taraz.
Music and dance groups performing in ethno style entertain the spectators. National minorities also come up with interesting performances.